CEO and Co-Founder of
Since 2006 Andrew MacDonald and his team have been working for many science and technology companies such as ZEISS, Microsoft, Qualcomm and Nokia. He is strong believer in focusing on the pure fundamentals of messaging and crafting inspiring stories from the bedrock of factual truths.
His recipe for long term success is Product is now, Brand is forever and emphasizes the importance of seeing every product interaction as the building blocks of a brand. His deep passion for technology and discovery has lead him to continually divide his work between established giants of industry and cutting edge start-ups.