Christoffer Wahlberg CEO HEBLA Consulting Having an impactful story to tell investors or potential co- founders is like having a pet giraffe when everybody else is walking around with a golden retriever.

Unfortunately, most start-ups don’t have a pet giraffe, or a great story to tell and as a result, rely on technical details, talk about the same things as everybody else, and struggle to make an impact. This is where Christoffer Wahlberg and the Icon Academy comes in. Christoffer has been working as a storytelling consultant for some of the leading luxury brands of the world like Hennessy, Krug, Dior, Sephora, Veuve Cliquot and many more, and now he is doing a dedicated program for Startups.