Ted Persson is EQT Ventures’ Operating Partner with focus on Product design, UX, storytelling and branding. In this role, he helps portfolio companies with product development and design, branding and marketing.
Prior to joining EQT Ventures, Ted co-founded a number of successful digital agencies, including Speedway Digital Army (1997), Abel & Baker (1999) and Great Works (2002). Great Works has been part of the North Alliance (NOA), Scandinavia’s leading communications and technology network, since 2014. While at Great Works, Ted also co-founded Our/Vodka, a global vodka made by local people in cities around the world run by Pernod Ricard. He currently acts as an advisor to a number of creative schools and startups, including Hyper Island and Atsoko International.